Innovation & Emerging Services
Emerging
Ask SMMT Data
Ask SMMT Data is an emerging conversational data capability that allows users to interact with automotive information using natural language.
Overview
Traditional reporting often requires users to understand datasets, filters and reporting tools. Ask SMMT Data explores a simpler model where users can ask questions and receive answers grounded in approved SMMT data and documentation.
The capability can combine retrieval, controlled data access, APIs and AI models while maintaining appropriate security and permissions.
What it provides
- Natural-language questions
- Data-aware AI assistance
- Retrieval from approved knowledge sources
- Integration with APIs and data services
- Permission-aware access patterns
- Conversational reporting concepts
Who it is for
Analysts, business users and customers who need easier access to complex automotive information.
Key benefits
Makes data more accessible to non-technical users and can reduce the time required to find, interpret and report information.